- ClickZ, Friday, February 28, 2014 1:23 PM
Search engine results page influence, site engagement, phone and chat content, social media, store visits, and cross-device behavior are six reasons why search clicks are undervalued, per Kevin Lee.
It's one thing to point out the reasons, but it's another to explain why. In the post, Lee details each and gives marketers some insight on how to use them.
Read the whole story at ClickZ »