Around the Net
Marketers Big On Oscars
- Brand Channel, Monday, March 3, 2014 8 AM
After the Super Bowl and Olympics, marketers were also big at Sunday's Academy Awards on ABC, the "Super Bowl for Women." Chevrolet, Coldwell Banker, Lipton, Mars, JCPenney, Pepsi and Unilever were among the advertisers. But Coca-Cola and Hyundai were not there. Maybe the investment isn't worth the money, as studies suggest may be the case.
