Around the Net
Cobra Beer Gets A Cool 'Boss'
- Marketing Week, Monday, March 3, 2014 8 AM
Cobra beer is repositioning in the UK to move away from Indian food to a broader appeal with ads featuring a faux president of the company, the "boss," who also owns a brassiere company and is really cool besides and drives a '60s-era Jag. The “Live Smooth” campaign is the brand's first move to be associated with new drinking occasions since the world beer launched in the UK in 1990.
