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P&G Building Up Prestige Fragrance

Procter & Gamble is racking up sales of high-end perfumes behind the combined sales of three top-tier brands not usually associated with P&G: Dolce & Gabbana, Gucci and Hugo Boss. P&G’s “prestige fragrance” business generates an estimated $2.5 billion in sales a year, over 10% of the company’s total beauty unit revenue.

Read the whole story at Cincinnati Enquirer »

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