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Marketers Backed Djokovic-Murray Showdown In N.Y.

Novak Djokovic, Andy Murray, John and Patrick McEnroe and the Bryan Brothers got the focus on the tennis court on Monday evening, but a roster of marketing partners courted people prior to and during the BNP Paribas Showdown in New York's Madison Square Garden, including Coca-Cola, Delta Air Lines, ESPN, Esurance, JW Marriott, Kia Motors and SAP.

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