• by Amy Corr  @MediaPostOTL, March 4, 2014

Ignited has been named agency of record for Sanuk footwear. The agency will lead creative as well as media planning and buying duties, focusing on digital media, digital production and video elements to support a Sanuk brand campaign. Sanuk debuted in 1997 when founder Jeff Kelley began making sandals out of inner tubes and indoor-outdoor carpet. The brand is known for its selection of styles and colors for both sandals and Sidewalk Surfers for men, women and kids. Sanuk spent $1.8 million on measured media between January and September of 2013, down from its 2012 spend of $3.4 million, according to Kantar Media. Additional Ignited clients include Activision, NBC Universal, DTS, Konami and Sony Electronics.