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CBS To Launch Dynamic Ad Program For On-Demand Shows

CBS will begin selling new dynamic ads for shows being seen on-demand three days after their broadcast with original ads. These commercials  "will appear on Comcast and Time Warner Cable Inc. systems in a few weeks, followed shortly by Cox Communications Inc. and Bright House Networks LLC," writes Andy Fixmer. NBC and Fox already insert new ads into on-demand shows, "giving marketers the flexibility to change commercials on short notice."

Read the whole story at Bloomberg »

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