Around the Net

Allstate To Sponsor CNN Docuseries With Native-Like Ads

  • Variety, Tuesday, March 4, 2014 5:51 PM
In a sort of TV take on native advertising, Allstate will sponsor "Chicagoland," an eight-part documentary set to premiere on CNN later this week, with ads shot to look like they're "in the fabric" of the show, as a director of marketing at the insurance company notes. "In the first ad break, Tom Wilson, Allstate’s chairman, president and CEO, will appear and talk directly to viewers about the program," writes Brian Steinberg.

Read the whole story at Variety »

Next story loading loading..