• by P.J. Bednarski  @pjbtweet, March 5, 2014

Atlas Solutions, the ad server and measurement platform purchased from Microsoft by Facebook last year for a reported $100 million, will use Innovid as its platform to deliver advanced advertising, both companies said on Wednesday.  

Innovid’s interactive tools allows advertisers to create, deliver and measure cross-platform ad messages through several devices on all screens and CEO and co-founder Zvika Netter has long been touting Innovid’s one-stop tools, and stated that “advertisers are in need of a platform that will harness the power of digital video advertising while mitigating its complexity.”

Facebook has been giving a major push to stepping up its advertising resources.

Atlas has its own Advertiser Suite, a campaign management and measurement platform that enables advertisers and agencies to plan, manage, track and optimize digital campaigns.

Innovid’s video capabilities mesh neatly with the Atlas platform, Netter said.