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McDonald's Readies Bacon Clubhouse

McDonald's is launching a premium-price burger called the Bacon Clubhouse that comes with beef or chicken. it's an attempt to right the pricing ship after an overindulgence on Dollar Menus and other budget-priced, brand-equity killers. The company tried something like this in 2011 with the English Pub Burger. 

Read the whole story at Burger Business »

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