Around the Net
Vine Stars Attract Brands, Niche Agencies
- Business Insider, Monday, March 10, 2014 12:11 PM
Like other emerging media platforms, Vine has its own celebrities, along with brands trying to ride their creative coattails. Take 16-year-old Lauren Giraldo, who boasts about 2.4 million followers on Twitter’s video-snippet-sharing service. “Brands who want to grow their followings or promote their products are throwing money at girls like Lauren,” Business Insider reports. Ad agencies like Niche have also popped up to connect Vine stars with brands.
