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Instagram's Accidental Ecommerce Appeal

Instagram is not an ecommerce site by design, but the picture-sharing network is increasingly informing shoppers’ habits and brands’ selling strategies. As for its appeal, Jenna Wortham writes in The New York Times: “There is something undeniably charming about flicking through photographs that are carefully curated and personally posted by some Instagram sellers, who regularly offer one-of-a-kind treasures.”
 

Read the whole story at The New York Times »

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