Adap.tv's managing partner in Europe talks about the firm's policing of fraudulent sites and viewability issues, says Adap.tv looks for warning signs and acts decisively. "I'm oversimplifying the
situation a little bit but essentially the agencies will need to sit up and take notice of fraud on behalf of their clients or their clients will push back and there could be a trust issue," Brian
Fitzpatrick says.
Read the whole story at The Guardian »
