BIZ DEV: Curiosity Advertising Wins Gorilla Glue And O'Keeffe's

Gorilla Glue and O'Keeffe's hired Curiosity Advertising as their digital agency of record to execute a website redesign, digital/social strategy and content development. The Gorilla Glue Company is a manufacturer of adhesive solutions for DIY-ers, woodworkers and professionals. O'Keeffe's Company is a family business that develops, manufactures and sells three skincare products: Working Hands, Healthy Feet and Life Out There. Gorilla Glue is O'Keeffe's parent company. The new partnership will allow both Gorilla Glue and O'Keeffe's to strengthen their digital presence with new websites and user-generated content playing an important role in their digital strategy. "We were very impressed with Curiosity's experience in the digital space across a variety of consumer product brands," said Matt Kemme, vice president of marketing and innovation. "We are excited to have Curiosity as a partner to help Gorilla engage and educate consumers online." The new websites are scheduled to launch in the first half of 2014. Gorilla Glue spent $2.7 million on measured media between January and September of 2013, while O'Keeffe's spent $3.4 million on measured media during the same time frame, according to Kantar Media.

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