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'WSJ' Introduces Native Ad Division

The Wall Street Journal launched its content marketing division, WSJ.Custom Studios, with a three-month campaign for Brocade using  "a native advertising component called Narratives, the content of which will live on but will be 'clearly and compellingly delineated from news and editorial content,' according to [an] announcement," writes Joe Pompeo. "The move shows the Journal wading into waters that managing editor Gerard Baker had previously described as a 'Faustian pact' between news outlets and brands."

Read the whole story at Capital New York »

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