The Wall Street Journal launched its content marketing division, WSJ.Custom Studios, with a three-month campaign for Brocade using "a native advertising component called Narratives, the
content of which will live on wsj.com but will be 'clearly and compellingly delineated from news and editorial content,' according to [an] announcement," writes Joe Pompeo. "The move shows the
Journal wading into waters that managing editor Gerard Baker had previously described as a '
Faustian pact' between news outlets and
brands."
Read the whole story at Capital New York »
