• by Joe Mandese  @mp_joemandese, March 12, 2014

High-end ad network and audience targeting firm Martini Media has shaken up its management team, naming COO Erik Pavelka CEO, replacing founding CEO Skip Brand, who will remain an advisor.

Founded in 2008 to focus on reaching affluent and influential audiences, Martini has been an early adopter of the latest ad technology and content trends, and is also known for contributing to industry dialogue on emerging trends, hosting a series of forums on key issues such as “native” advertising.

Prior to joining Martini shortly after its launch as COO and CFO, Pavelka was Chief Strategy Officer of Hands-On Mobile.

Brand is a regular contributor to MediaPost.