Around the Net
Honda's Acura Division Gets Own Marketing Division
- Christian Science Monitor.com, Friday, March 14, 2014 8 AM
Starting next month, the Honda premium marque will get its own sales and marketing division separate to that of Honda for the first time. This follows an agency shift that took Acura business from RPA's RP& division and gave the estimated $200 million Acura account to Mullen. Michael Accavitti will run the division.
