Around the Net
Marlboro Taking Heat For Pitching Teens In Global Push
- Daily Mail, Friday, March 14, 2014 8 AM
Marlboro, the world's largest-selling brand of cigarettes, is under fire in different global markets for pitching cigs to teens with its sexy, hip "Don't Be A Maybe" campaign that equates smoking with the adventurous life. The Philip Morris International brand is showing young people partying, snowboarding, playing the guitar, making out in the campaign that has been introduced across 50 countries, but banned in Germany.
