Ads today exist for reasons other than to sell stuff. Content has made that possible. Take Procter & Gamble's Olympics themed spot "Thank you Mom," for example. It teaches that falling, or
failing, only makes us stronger, and emphasizes the importance of offering encouragement to try again. To honor this type of content, TED has released the top 14 ads worth spreading. These ads educate
us, have a social message, or simply make us think.
Ads Worth Spreading recognizes innovation, ingenuity and intelligence in advertising. The ten spots selected this year celebrate the power of an idea that forms a connection with an audience who wants to share them.
Among the 14 ads are IBM's A Boy and His Atom from Ogilvy & Mather; Dove's Camera Shy from Ogilvy & Mather; Adobe's Click Baby from Goodby, Silverstein & Partners; Honda's Hands from Wieden + Kennedy; Norwegian Students' and Academics' International Assistance Fund's Let's Save Africa from iKind Productions; New Zealand Transportation Authority's Mistake from Clemenger BBDO; Virgin Air's Safety Dance, Virgin produced; Google Earth's Saroo Briefly: Homeward Bound from Good Rebel Films; P&G's Thank You Mom, Pick Them Back from Wieden + Kennedy; and Guinness' Wheelchair Basketball from BBDO.
The ads were chosen, in part, because they present moments of contagious emotion or the ability to evoke laughter and inspire. They also can change lives. The TED organization points out that when shared, these ads can change the way people think because they offer a different perspective on ordinary topics.
To make us think. Isn't that one of the best reasons to share great content?