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CHI & Partners Retains GBP55m Argos Account

  • Campaign, Monday, March 17, 2014 3:38 PM

With the brief to "reinvent Argos as a digital retail leader," the leading high street and digital retailer whittled a long list of five, including JWT and Publicis, down to a straight battle between incumbent CHI & Partners and Now.

Argos has praised CHI for not simply turning up as the incumbent, but for actively re-winning the account.

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