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Wildfire Folds Into Google

  • Wildfire, Monday, March 17, 2014 3:06 PM
Wildfire will roll into Google's services, per Wildfire's team. It's another example of how social signals continue to support search engine marketing. Google acquired the company, which isn't taking on any new customers, in 2012. It focused on helping businesses improve their digital marketing across all channels, including social marketing. Now the focus turns toward integrating Wildfire's technology with Google's ad technology platform and building new features.

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