• The Drum, Tuesday, March 18, 2014 11:25 AM

With most sources suggesting around half of the UK population will watch television with a tablet in their hand, it may comes as little surprise that London Live TV has signed a deal for a second-screen app with developer Monterosa.

When the channel airs from March 31st, it claims the LViS Studio application will drive interactivity with its audience and offer additional advertising opportunities for brands.

The ESTV channel, owned by Lebedev Holdings (owner of the London Evening Standard) will air on Freeview, YouView, Sky and Virgin offering content geared toward Londoners. The second-screen app will be used to drive audiences to vote on shows and offer feedback as well as encourage them to sign up to applications and visit Web sites promoted by advertisers.

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