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Mayer Touts Apple Ad For Yahoo

Yahoo CEO Marissa Mayer told brand marketers at the 4A's Transformational conference that she wants to take a more active role with advertisers. She said that Apple had run banner ads on Yahoo's home page last Thursday. "Apple spent money on a digital ad?" asked interviewer and GroupM Global chief digital officer Rob Norman. "They did," Mayer responded.

Read the whole story at Advertising Age »

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