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BA First Awards Joint Advertising And Loyalty Account To BBH
- Marketing Magazine, Wednesday, March 19, 2014 12:12 PM
British Airways is claiming to have become the first major brand to align its advertising and CRM programmes in to one account.
Its incumbent BBH has been reappointed and formed a partnership with Simon Hall and Warren Moore, owners of customer loyalty specialists 7 Seconds.
Ogilvy's CRM agency, Ogilvy One, had been running the airline's CRM account, but was informed recently that relationship was coming to an end -- although it is due to be kept on as a creative technical partner.
