Around the Net
World Cup Bonanza Predicted For British Advertising
- The Times of London, Wednesday, March 19, 2014 12:15 PM
This summer's World Cup will give the British advertising industry a £50m boost, a report from ZenithOptimedia estimates. It will prompt growth in the UK industry eight times higher than the rest of Western Europe, the report's authors predict. The biggest winner, according to estimates, will be television advertising.
