Deutsch LA has created a TV ad for a startup flower delivery service called TheBouqs.com as part of the agency's Side Project Project, where it backs employee projects with agency resources. TheBouqs.com is an online flower buying site and side project of Deutsch LA's senior copywriter David Plafchan. "Be a Better Guy" illustrates the little reasons why guys should focus on improving themselves and showing how much they care with an unexpected flower delivery. Leaving the toilet seat up, using a flat iron to make grilled cheese sandwiches or building a beer pyramid in the living room are just a few reasons to smooth things over with a beautiful flower bouquet. Watch it here.