Verizon Wireless has selected Viva as its agency of record for all Spanish-language and Hispanic national advertising media services. Verizon Wireless awarded the multimillion-dollar account to VIVA
following a competitive review. Competing agencies were not disclosed. Viva is charged with all planning, purchasing and management responsibilities for the company's media programs covering
Hispanic markets nationwide. The media buys encompass television, radio, cable, print, OOH, sponsorships and non-traditional media outreach.
