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Paddy Power's Pistorius Ad Brings Shame To Advertising

Paddy Power brought advertising into disrepute with its Oscar Pistorius "money off if he walks" campaign that drew a record 5,525 complaints, the regulator has ruled. The bookmaker's ad became the most complained-about UK ad of all time two weeks ago, partly fuelled by an online petition on Change.org objecting to the offer of a refund on all losing bets if the South African Paralympian is found not guilty of the murder of his girlfriend Reeva Steenkamp.

Read the whole story at The Guardian »

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