Brandeis University has found success by adding gaming to an email campaigns in order to encourage fundraising. The university sent out the "Louis Challenge: 2014 by 2014"
emails in December 2013. The email included a virtual map of seven major landmarks on campus. Recipients were tasked with getting Justice Louis Brandeis, the university's namesake, from
one end of the map to the other, but he could only move if donations were made. Brandeis alumni donated 2,025 online gifts by the end of the six-week email campaign.
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