• by Amy Corr  @MediaPostOTL, March 19, 2014

Skittles has launched a series of ads that star a lovable pet cloud named Freddie, who releases Skittles when touched. In the first spot, Freddie takes a walk with his elderly owner. When she pets Freddie, Skittles litter the ground. When a stranger touches him, Freddie turns into a storm cloud and strikes the man with lightning. See it here. When Freddie visits the vet, he isn’t injected with a B12 shot. Instead, he receives a rainbow shot that morphs Freddie back to his usual Skittle-releasing self. Watch it here. Freddie's groomer hits the jackpot when he visits her for a trim. The small pieces of cloud shaved off release their own batches of Skittles and Freddie looks spruced up. See it here. DDB Chicago created the campaign.