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LeBron James A Game-Changer With Sprite Flavor

Under the banner, "LeBron has changed the game again," Coca-Cola is unveiling a cherry-orange-flavored Sprite formulated in conjunction with the NBA star. Despite its limited-edition lifespan, Sprite 6 Mix will come with a full-fledged marketing platform to include TV, Internet, social media, billboards and an under-the-cap sweeps. 

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