Yahoo is on a mission to mirror the streaming success of Netflix, revealed Senior VP (EMEA) Dawn Airey at last night's Guardian Changing Media Summit. Airey, who has extensive experience in broadcast,
believes Yahoo needs to up its game to meet its users' "insatiable" demand for video entertainment. She revealed that her main observation about the company is that it has no 'emblematic' big show to
speak of compared to Netflix's "House of Cards."
This will change as the company commissions new content she believes will have mass, global appeal, although she would not be drawn
on any specific upcoming shows. One show that has been commissioned is "The Shizzle," which will see Jamie Lang from "Made in Chelsea" interview celebrities.
Read the whole story at The Guardian »