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'Catvertising' All The Rage In Britain

Cats and talking meerkat’s are a sure way to gain consumer engagement and build brand awareness through emotional connection – building on the very real connection between owners and their pets. What is it about the ‘animal formulae’ that works so well in marketing? Perhaps the greatest example of ‘catvertising’ and its potential to succeed is the adorable group of talking meerkats that worked their way into the affections of a nation and in the process doubled their owners (Compare the Market) value.

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