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IHG Confirms BA Veteran Jayne O'Brien As SVP Of Global Brands

Jayne O'Brien is moving from flat beds to hotel beds as IHG Group confirms the BA veteran is to become its SVP of Global Brands from Monday. O'Brien has worked in various high-profile marketing roles at BA, including developing the first First Class flat bed and One World Alliance brand initiatives, such as the First Arrivals lounge. She will now be responsible for brand vision and innovation across nine companies, including Holiday Inn and Crowne Plaza.

Read the whole story at Marketing Magazine »

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