• by Tyler Loechner  @mp_tyler, March 21, 2014

Criteo, the ad retargeting firm that filed its F-1 papers to take the company public back in September, this week announced the price of its follow-on public offering.

The company’s 5,250,000 American Depository Shares (ADSs) will be available at a public price of $45.00 each. Criteo is offering an aggregate of 525,000 ordinary shares as ADSs, while certain existing shareholders are offering an aggregate of 4,725,000 ordinary shares as ADSs. Each ADS represents one ordinary share.

Per a release announcing the news: “Criteo will not receive any proceeds from the sale of ordinary shares by the existing shareholders.”

J.P Morgan Securities LLC, Deutsche Bank Securities Inc., Morgan Stanley & Co. LLC, and Jefferies LLC are joint book-running managers of the offering, per the release. Stifel, Nicolaus & Company, Pacific Crest Securities, SG Americas Securities, and Williams Blair & Company are co-managers for the offering.

At press time, shares of Criteo (CRTO) were trading at $44.22.