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Viacom, Tumblr, Team For Co-Branded Campaigns

  • Adweek, Monday, March 24, 2014 10:15 AM
Viacom is teaming up officially with blogging platform Tumblr to create co-branded campaigns for shows and events, starting with the MTV Movie Awards. Reportedly, Viacom is the first company to have such a formal agreement with the social platform, writes Sam Thielman.

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