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WPP Buys Tech Consultants Cognifide

  • Campaign, Monday, March 24, 2014 10:24 AM
WPP is buying digital technology consultancy Cognifide. The agency works with Skype, John Lewis and Virgin Media and has two hundred staff members working across a variety of digital channels, typically developing marketing platforms it claims offer marketers improved agility and speed to market. WPP claims the purchase will boost its ability to create, manage and deliver content online while Cognifide will be able to further develop its consulting and technology services.

Mark Read, the Chief Executive of WPP Digital, said: "Cognifide has unparalleled expertise in realising the benefits of digital technology platforms in a multi-brand, multi-channel and multi-territory environment, helping to transform its enterprise clients by building their own digital capability. As a leading consulting and implementation partner for Adobe and Sitecore, Cognifide is an important strategic addition to WPP."

The terms of the deal have not been disclosed.

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