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NowThis News Offers Mobile, Social Lessons

From Instagram to Snapchat, NowThis News is actively experimenting on the latest platforms as part of its mission to deliver video made for the mobile and social web. Speaking at the Digital Innovators' Summit in Berlin, Ed O'Keefe, editor-in-chief of NowThis News – which launched in 2012 – outlined the key social networks which it creates content for, and stressed the need for publishers to create content on a platform-by-platform approach.

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