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March Madness Games Garner Record Digital Views

  • Variety, Tuesday, March 25, 2014 9:10 AM
March Madness games generated record Web and mobile views in the first three days of the college basketball tournament, with NCAA March Madness Live service, managed by Turner Sports, tracking 21 million video streams from last Tuesday to Thursday. That's "up 42% versus last year, [with] more than 4 million hours of live video (up 18%), according to Turner, citing data from Omniture, Conviva and Bango," writes Todd Spangler.

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