• by Erik Sass  @eriksass1, March 24, 2014

Screenvision, one of the nation’s two dominant cinema advertising networks, is unveiling a new preshow package of entertainment and advertising, “Front & Center,” with a new format to better showcase entertainment programming and ads.
 
The new “Front & Center” preshow runs 20 minutes and consists of three entertainment blocks, with advertising opportunities including custom branded content segments, sponsorship of show segments, music, trivia, the preshow, and custom promos and interstitials. There is also capability for interactive engagement with partners like Shazam.
 
The new preshow format launched with programming partners, including FX’s "The Americans," NBC’s "Crisis," "Believe" and "The Tonight Show With Jimmy Fallon," Fox’s Rio 2; ENTV, with monthly highlights of upcoming movies; and an original production highlighting new products at CES 2014 with technology expert Shelly Palmer.
 
Screenvision’s main cinema advertising rival, National CineMedia, announced several new deals with regional theater chains, as well as the renewal of an existing deal.
 
The new affiliate partners include three regional movie theater circuits, Fox Theatres, Atrium Stadium Cinemas and White Mountain Entertainment. At the same time, Movie Tavern, recently acquired by an NCM affiliate, Southern Theatres, will also now join NCM’s network. Together, the new affiliates bring 25 new theaters with 188 screens, reaching around 6.2 million moviegoers per year, in markets including New York, Dallas-Fort Worth, Atlanta, Houston and Phoenix.
 
NCM is also renewing its affiliate agreement with Cobb Theatres, which operates 14 theaters with 206 screens, reaching 7.5 million moviegoers per year. Altogether, that brings the NCM network to around 1,580 theaters with 19,880 screens nationwide.
 
Separately, the cinema advertising council is due to release annual results for the medium, including Screenvision and NCM, on Wednesday of this week.

advertisement

advertisement