Around the Net
Commentary
Programmatic Market Must Earn Trust From Publishers, Marketers
- The Drum, Monday, March 24, 2014 6:09 PM
Chris Dobson, former BBC Worldwide VP and general manager of advertising, believes the programmatic market must earn more trust from publishers and advertisers alike before the “precious metals” -- or premium inventory -- will be traded programmatically, according to The Drum.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.