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Brand Tweets Build Consideration

  • Zap2it, Tuesday, March 25, 2014 8 AM

Fox, Twitter and the Advertising Research Foundation have fielded a study that explores the value of the earned audience that media companies and brands gain from TV and brand-related tweets. Among findings are that TV show viewers who recall seeing tweets mentioning a show's brand partners are more likely to view that brand as appealing, and pay more attention to its on-air ads than do general Twitter TV audiences. 

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