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Number 10 Goes Native To Promote British Business

  • The Drum, Tuesday, March 25, 2014 10:33 AM
The UK government is promoting Britain as a great place to do business in its first use of native advertising. In a deal brokered by M4C, content will appear on Say Media's ReadWire tech site as well as other relevant Web sites. The native campaign will showcase the UK as providing an economic environment in which businesses can flourish and will encourage readers to click through to read additional SME success stories. The three-month campaign is running on a cost per engagement (CPE) basis.

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