DigitasLBi hired Morgan Carroll as executive vice president/executive creative officer for the Chicago and San Francisco offices. He will be based in Chicago, reporting to Doug Ryan, DigitasLBi president, Chicago/San Francisco. Carroll begins his new role on April 21, relocating from New York. He joins the agency from Deutsch NY where he served as executive vice president/group creative director. While there, he directed campaigns for DIRECTV, Microsoft, Unilever, Kodak and IKEA. Most recently, he helped create Go Daddy’s 2013 Super Bowl spot, "Perfect Match". Prior to Deutsch, Carroll was a founding member of Saatchi & Saatchi's digital agency, Darwin Digital. He went on to oversee Saatchi & Saatchi's first interactive creative department in New York.