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The 'Sun' Seeks New Subscribers Through Social Media Hashtag Push

The Sun newspaper is to print daily hashtags for major stories in a bid to improve its social media presence and extend the reach of its content following the introduction of a paywall in August 2013. The newspaper says the move is a "simple mechanic to connect offline and online conversations amongst Sun print readers, digital subscribers and social media followers". 

David Dinsmore, editor of The Sun, said: "The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are making it easy for readers to share their opinions and continue the story online. In an increasingly digital world, it will also help a whole new generation discover Sun content and our unique brand of journalism."

Read the whole story at Media Week »

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