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"Now" App Is Big Bet For NYTimes

  • BuzzFeed, Wednesday, March 26, 2014 11:23 AM
The New York Times has a lot riding on its forthcoming subscription-based mobile app, NYT Now. Yes, “The Times is betting on its own brand and reputation,” Buzzfeed suggests. “Almost everything about NYT Now feels like high stakes … The app’s support comes from the top of the paper’s masthead and top corporate leadership, and its team of nearly 20 is captained by two-time Pulitzer Prize-winning Times veteran Cliff Levy.”

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