• by Amy Corr  @MediaPostOTL, March 26, 2014

The latest campaign to launch Sprint's "Framily" plan introduces viewers to the Frobinsons family, a modern family that's a combination of both friends and actual family members. The Frobinsons consist of a talking hamster for a dad -- voiced by Andrew Dice Clay; a mom, played by Judy Greer, serving as the voice of reason; and two adorable kids: Zack and Heidi. In "Meet the Frobinsons," viewers meet the primary family and some extended members as they eat breakfast together. Dad the hamster has a problem accepting "framily" as a real word, while daughter Heidi speaks only in French and has animated bluebirds flying around her head. See it here. Motley Crue fans had better hold on to their hats when watching "Framily Plan." The ad features the group's "Home Sweet Home" a bit differently than Coldwell Banker did earlier this year. In Sprint's version, Heidi plays the tune on the piano and sings the song, en Francais, as photos of her immediate and extended family are shown. Watch it here. Figliulo&Partners created the campaign.