With growth of 5% in advertising revenues this year, the UK is set to outperform Carat's forecast of a 4.8% global advertising growth rate. This will level out next year, when growth in the UK will
reach 4.5% compared to a 5% global average. The UK is set to vastly outperform average Western European growth of 1.8% this year and 2.1% in 2015. Figures for 2013 also show that the UK's growth of
3.8% was a half percentage point higher than 3.3% growth globally.