- Campaign, Friday, March 28, 2014 9:32 AM
Sony Music Entertainment's move to Mindshare has turned out to be an 18-month fling after the entertainment giant announced that it has rekindled its long-term relationship with MGOMD. The agency had
held the account for 13 years before it lost out to Mindshare in 2012 in a three-way pitch that included MEC. The account includes planning and buying for all Sony's labels other than Columbia, whose
media business is run by the7stars.
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