Around the Net

MGOMD Wins Back Sony Music Entertainment

  • Campaign, Friday, March 28, 2014 9:32 AM
Sony Music Entertainment's move to Mindshare has turned out to be an 18-month fling after the entertainment giant announced that it has rekindled its long-term relationship with MGOMD. The agency had held the account for 13 years before it lost out to Mindshare in 2012 in a three-way pitch that included MEC. The account includes planning and buying for all Sony's labels other than Columbia, whose media business is run by the7stars.

Read the whole story at Campaign »

Next story loading loading..