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Twitter Tests App-Promoting Ad Product

Twitter is reportedly readying another ad product, which will encourage users to download specific apps. “The format, known as an app-install ad, will help the San Francisco-based microblogging company attract marketers in the e-commerce and game industries,” Bloomberg reports, citing sources. “If users click on one of the ads that appears in their Twitter feed on mobile devices, they will be directed to the advertiser’s page in a mobile-app store where they can download the program.”

Read the whole story at Bloomberg »

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